McDonald’s is bringing back its Snack Wrap after a nine-year hiatus, tapping into the booming demand for portable, boneless chicken options. With major chains embracing the wrap resurgence, savvy restaurant operators will leverage the trend for easy, profitable menu innovation.
Peach-enhanced menu items are growing in popularity, now on 19.8% of foodservice menus, according to one report. The fruit has found its stride in beverage innovation, with legacy brands experimenting with the flavor.
Despite rising costs, 2025 is shaping up to be a fairly strong year for many restaurant chains, with top players like Cava and Chick-fil-A thriving by mastering efficiency, marketing, and customer experience. The smartest brands are pricing strategically and leveraging technology to drive success.
Roark Capital has built a restaurant empire rivaling McDonald’s in system-wide sales, yet questions linger over its investment strategy. With limited financial transparency and stalled IPOs, has Roark’s aggressive approach truly paid off for investors?
